Vibel vs Lifetimely (AMP)
Lifetimely has been folded into AMP, an autonomous profit-agent platform. Vibel adds watchers that resolve in one loop across the whole operation, not just profit and marketing, plus a free plan to connect today.
| Feature | Vibel | Lifetimely (AMP) |
|---|---|---|
| Free plan | Yes - connect Shopify and Google Ads, use the dashboard and priority feed at no cost | Yes - Free tier for 0-50 orders/mo with daily P&L, cohorts, predictive LTV, benchmarks, and forecasting |
| Contribution margin per order | Yes - true profit after COGS, shipping, fees, and ad spend, per order and per SKU | Core strength: daily P&L, per-product and per-cohort profit tracking |
| LTV and cohort analysis | Yes - cohort LTV, repurchase intervals, and new-customer ROAS tracked in the analytics spine | Core strength: detailed cohort breakdowns and predictive LTV modeling |
| AI copilot / agent | Yes - AI copilot across the watcher engine and analytics spine, drafts actions for approval | Yes - the 'Profit Agent' monitors P&L, CAC/LTV, attribution, and behavior continuously, and can draft or execute actions on approval within preset limits |
| Peer benchmarks | Yes - percentile vs peer median, privacy-scoped cohort | Yes - scores 11 metrics against a bell curve of comparable stores, available even on the free tier |
| Watchers that take action | Yes - every alert fires with a drafted fix or a single approve/deny decision | The Profit Agent can draft and, on approval, execute actions such as bundles, winback campaigns, and Klaviyo churn segments |
| Correlation watchers | Yes - cross-source conditions combine (e.g. LTV drop on a cohort + ticket spike = investigate SKU quality) | Analytics are per-dimension; cross-source real-time correlation across ops signals like tickets and fulfilment is not a stated feature |
| Ticket and fulfilment ops | Yes - Gorgias watchers, SLA alerts, stuck-package detection, CS draft replies | Focused on profit, LTV, and marketing-action agents; ops coverage (tickets, fulfilment) is outside scope |
| Feed builder for ad channels | Yes - catalog feed engine with AI merchandising overlays, push to Meta, Google, Pinterest | Not a core feature |
| SEO studio | Yes - keyword tracking vs live GSC rank, content briefs, PDP audit, push to Shopify draft | Not a core feature |
Vibel columns reflect first-party product capabilities. Competitor descriptions are general-level and based on publicly available information.
Reviewers on the Shopify App Store mention
A reviewer described the paid plan as 'extortionate' and called the free plan 'pathetic.'
Another reviewer called the tool 'overpriced for what it is' and 'very basic and slow,' recommending Triple Whale instead; the company publicly replied that the reviewer had never contacted support or tried the paid trial.
AMP (Lifetimely's parent) prices by order-volume tier: a genuine Free tier for 0-50 orders/mo, then S at $79/mo up through Unlimited at $999/mo for 25,000+ orders/mo, which requires a demo and has no self-serve trial. AMP's own site states AI usage is currently included but that usage above a fair allowance will bill by tokens in the future. Vibel's tiers are flat by feature depth rather than order count, self-serve at every tier, and the AI copilot doesn't carry a stated future token-metering plan.
Vibel - flat, no overage
Lifetimely (AMP)
Watchers that end in an action across the whole operation: AMP's Profit Agent is genuinely strong on P&L, CAC/LTV, and marketing-action drafting. Vibel extends the same 'act, don't just report' philosophy to fulfilment, tickets, and inventory too, not only profit and marketing.
Contribution-margin truth as an input to automation: Vibel uses per-SKU and per-channel margin data not only as a report but as the trigger condition for watchers. A SKU at negative contribution margin plus active ad spend triggers a single suggestion to pause the ad.
A genuine free plan with no order ceiling on core features: connect Shopify and Google Ads at no cost and see the dashboard and priority feed before paying anything.
Correlation intelligence across sources: Vibel watches conditions across all connected sources simultaneously. A return-rate spike on a SKU, a carrier delay on that SKU's last batch, and that SKU running as a top ad all fire together as one actionable recommendation.
Full ops scope: fulfilment, tickets, inventory, cash, and creators are first-class watchers alongside marketing and profit analytics, so the priority feed covers the whole operation without needing a separate tool.
SEO studio: track keyword rankings vs live Google Search Console data, generate content briefs, audit product detail pages, and push drafts directly to Shopify, from the same platform you use for profit analytics.
Lifetimely has been folded into AMP (useamp.com), marketed as 'the #1 Profit Agent for eCommerce.' The Shopify App Store listing and underlying product now operate under the AMP brand, built around an autonomous 'Profit Agent' rather than the standalone Lifetimely dashboard.
They're similar in spirit: both aim to act on signals rather than just report them. AMP's Profit Agent focuses on P&L, CAC/LTV, attribution, and marketing actions like bundles and winback campaigns. Vibel's watcher engine covers the same profit and marketing territory plus fulfilment, tickets, and inventory in one priority feed.
Yes, AMP prices by monthly order-volume tier, from a Free tier for 0-50 orders/mo up to $999/mo for 25,000+ orders/mo, with the top tier requiring a demo and no self-serve trial. Vibel's tiers are flat regardless of order count and self-serve at every level.
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