How to Calculate Your True Profit Per Order
Most DTC brands track ROAS and call it profit. Here is how to calculate your real contribution margin per order, and why the gap is usually shocking.
What Is a Good ROAS for a DTC Brand?
The question every DTC founder asks, and the answer that depends entirely on your margins. Here is how to calculate the ROAS floor specific to your business.
How to Find the SKUs Quietly Losing You Money
Some products look fine in the dashboard but quietly destroy margin once you account for ad cost, shipping, and fees. Here is how to find and fix them.
Blended vs Per-Channel ROAS: Which Should You Trust?
Both tell you something important. The mistake is trusting one without the other. Here is how blended and per-channel ROAS work together for budget decisions.
How to Set Your Target ROAS (and Stop Guessing)
Most DTC brands pick a ROAS target from a benchmark. Here is how to calculate the floor specific to your margins, and set a real target above it.
Why Your Shopify Profit Does Not Match Your Bank Account
Your Shopify dashboard shows a profitable month. Your bank account tells a different story. Here is what causes the gap and how to reconcile it.
The DTC Metrics That Actually Predict Profit
Revenue, orders, and ROAS are lagging indicators. These four metrics predict whether your business is getting more profitable before it shows up in the bank.
How to Price a Product for a Healthy Margin
Pricing is not markup times cost. Here is how to work backward from a target contribution margin to a price that actually supports a profitable DTC business.