The AI ops team for DTC brands
Your store, watched.
Vibel connects Shopify, Meta, Klaviyo and the rest into one brain that watches your whole store, surfaces only what needs action, and drafts the fix, then hands that same brain to your own Claude through MCP. Detect and resolve, in one loop.
Built for DTC brands doing 50k to 1m per month
True margin · October · demo data
€18,345
Shopify said €43,260 · kept €32,667
Good morning
Aurora Kids
True margin · Oct
€18,345
You kept €32,667 of €43,260
Today · 3 things
Paying to advertise a stuck product
Aurora Blocks · refunds up, shipments stuck
Reorder the Oak Toddler Rocker
PO for 240 units drafted
What Vibel watches
- Margin, per SKU and per order
- Ad spend against real contribution
- Stock cover against real lead times
Example store · demo data
Reads the tools you already run
The problem
You run your brand across 30 tabs.
Shopify, Meta, Klaviyo, Google, TikTok, Gorgias, a 3PL portal, a returns app. Fifty checks a week, and every tool is blind outside its own lane. The signal that matters, a stuck hero SKU you are still paying to advertise, hides in the noise.
Minute one
See what you actually make.
Connect Shopify and the first screen corrects the number every founder misreads: revenue is not what you kept.
Start free on ShopifyWhat Vibel found
Example store · demo data
Shopify says
€43,260
You actually made
€32,667
How Vibel works
Connect once. It watches, ranks and drafts from there.
Connect
One click for Shopify and Meta, a pasted key for the rest. Every source flows into one normalized stream.
Watch
The watcher engine reacts to that stream in real time: margin, inventory, fulfilment, ad waste, tickets, cash.
Act
Each alert lands with the fix already drafted, ranked by dollar impact. Approve, and it is handled.
Vibel in numbers
Watchers
81
checking your store
Free plan
$0
a month, 1 store, no card
History
365d
of orders, even on the Free plan
Free trial
14
days of every feature, no card
Everything an ops hire would watch, in one brain.
Deterministic where it counts, AI where it helps. Vibel reasons on profit, not vanity ROAS.
Feed
A priority feed, not a dashboard
Only what needs action today, ranked by impact. Nothing to go hunting for.
Profit
True contribution margin
Profit after COGS, shipping, fees and ad spend. Per order, per SKU, per channel.
Watchers
Watchers that resolve
Stuck package, negative-margin SKU, disapproved ad, ticket spike. Detected and drafted, never just pinged.
Command layer
A command layer
Tell Vibel what to do in plain English. It previews the change and waits for your yes.
Integrations
All your tools, fused
Shopify, Meta, Google, Pinterest, TikTok, Klaviyo, Gorgias, Stripe and more, in one brain.
Monday 07:00
A morning brief
A plain-English summary of what happened overnight and the three things worth doing today.
For creators
Get paid to make videos for shops you would buy from.
Campaigns from real stores. Terms shown before you apply. You keep the whole budget.
What brands can offer
- A fee for each video you deliver
- A retainer for ongoing content over a period
- A share of what your content sells
- A share of ad spend when a brand boosts your video
- Free product, no cash fee
Every campaign shows its terms before you apply.
Pricing
Priced against a hire, not a dashboard.
Start free. Every paid plan includes a 14-day free trial, approved up front through Shopify and billed only once the trial ends. Annual billing saves 17%.
Free
Free
The dashboard, connections and priority feed.
Tracking
$79 /mo
or $790/yr, save 17%
Feed engine, tracking, attribution, cohorts, benchmarks. Sees and reports, no AI.
14-day free trial
Growth
$249 /mo
or $2490/yr, save 17%
Watchers that act, unlimited feeds, tasks, swipe file.
14-day free trial
Autopilot
$749 /mo
or $7490/yr, save 17%
P-Max brain, command execution, AI customer support.
14-day free trial
Prices in USD, monthly or annual, billed through Shopify. Plus metered AI on the acting plans. Managing multiple brands? Reach us.
Competitor ad watch
See what a rival is running, before you copy it blind.
Vibel watches the ads a competitor is currently running, tears each one down into its hook, body and offer, and turns that teardown into a brief you can shoot from. Every hook, body and call to action it finds lands in one library, ranked by hook rate and hold rate, so you always know which opening lines are actually earning attention.
Hook library, example rows
“Free shipping ends Friday”
“Buy one, gift one”
“Why we stopped discounting”
Bring your own Claude
Already ask Claude about your business? Keep doing that.
Vibel is not asking you to give up your Claude habit. It is the brain-stem it plugs into, so the answers stop being guesses.
Truth
Your Claude guesses. Yours reads. True contribution margin from resolved COGS, VAT, and fees. In-stock-aware sales velocity. Live carrier status. Full order history, not a paraphrase of what you pasted in.
Watching
A chat only answers when you ask it something. Vibel's watchers run 24/7 and surface problems before you think to ask: a stuck SKU, a disapproved ad, a margin gone negative.
Execution
Feeds to Meta, Google, and TikTok. PO drafts sized to your shipping containers. A first-party pixel. Your Claude can talk about your business. Vibel is built to act on it.
Connect in 2 minutes
- 1. In Claude, open Settings > Connectors > Add custom connector.
- 2. Paste the URL:
https://getvibel.com/api/mcp - 3. Set the header
Authorization: Bearer <token>, using a token you mint in Vibel's Settings > API.
10 read-only tools (business snapshot, priorities, inventory risk, product margins, channel performance, and more), plus propose_action, which queues a suggestion in Vibel's approve-and-audit queue for a human to accept. It never writes to your live store or ad accounts by itself. MCP access is included from the Growth plan up.
Then ask it things like
"What is my contribution margin this month?"
"What should I reorder before Chinese New Year?"
"Which ad channel actually brings repeat customers?"
