The AI ops team for DTC brands
Vibel connects Shopify, Meta, Klaviyo and the rest into one brain that watches your whole store, surfaces only what needs action, and drafts the fix, then hands that same brain to your own Claude through MCP. Detect and resolve, in one loop.
Built for DTC brands doing 50k to 1m per month
Bring your own Claude
Vibel is not asking you to give up your Claude habit. It is the brain-stem it plugs into, so the answers stop being guesses.
Your Claude guesses. Yours reads. True contribution margin from resolved COGS, VAT, and fees. In-stock-aware sales velocity. Live carrier status. Full order history, not a paraphrase of what you pasted in.
A chat only answers when you ask it something. Vibel's watchers run 24/7 and surface problems before you think to ask: a stuck SKU, a disapproved ad, a margin gone negative.
Feeds to Meta, Google, and TikTok. PO drafts sized to your shipping containers. A first-party pixel. Your Claude can talk about your business. Vibel is built to act on it.
Connect in 2 minutes
https://getvibel.com/api/mcpAuthorization: Bearer <token>, using a token you mint in Vibel's Settings > API.10 read-only tools (business snapshot, priorities, inventory risk, product margins, channel performance, and more), plus propose_action, which queues a suggestion in Vibel's approve-and-audit queue for a human to accept. It never writes to your live store or ad accounts by itself. MCP access is included from the Growth plan up.
Then ask it things like
"What is my contribution margin this month?"
"What should I reorder before Chinese New Year?"
"Which ad channel actually brings repeat customers?"
Shopify, Meta, Klaviyo, Google, TikTok, Gorgias, a 3PL portal, a returns app. Fifty checks a week, and every tool is blind outside its own lane. The signal that matters, a stuck hero SKU you are still paying to advertise, hides in the noise.
Connect once. It watches, ranks and drafts from there.
One click for Shopify and Meta, a pasted key for the rest. Every source flows into one normalized stream.
The watcher engine reacts to that stream in real time: margin, inventory, fulfilment, ad waste, tickets, cash.
Each alert lands with the fix already drafted, ranked by dollar impact. Approve, and it is handled.
Deterministic where it counts, AI where it helps. Vibel reasons on profit, not vanity ROAS.
Only what needs action today, ranked by impact. Nothing to go hunting for.
Profit after COGS, shipping, fees and ad spend. Per order, per SKU, per channel.
Stuck package, negative-margin SKU, disapproved ad, ticket spike. Detected and drafted, never just pinged.
Tell Vibel what to do in plain English. It previews the change and waits for your yes.
Shopify, Meta, Google, Pinterest, TikTok, Klaviyo, Gorgias, Stripe and more, in one brain.
A plain-English summary of what happened overnight and the three things worth doing today.
Triple Whale spots problems. Monday tracks tasks. Vibel fuses the two: it watches your state and reacts, so every signal ends in an action or one clean decision, never just a notification.
Start free. Upgrade when it pays for itself.
Free
The dashboard, connections and priority feed.
$249 /mo
Watchers that act, tasks, creators, swipe file.
$749 /mo
Feed engine, P-Max brain, command execution.
$1190 /mo
Every brand on one screen, client report links.
Plus metered AI on the acting plans. Agency and multi-brand available.
Connect Shopify in one click and see what Vibel finds in your data in minutes.
Get started