Getting started
Vibel is the AI ops team for DTC brands: profit, ads, email, creators, inventory and SEO watched in one place, with every signal ending in an action.
Read guideConnect your Shopify storeConnect Shopify to start the flow of orders, refunds and products into Vibel. This is the backbone connection every other feature builds on.
Read guideConnect ad platforms (Meta, Google, TikTok)Connect Meta, Google and TikTok so spend, ROAS and campaign performance flow into Vibel alongside your Shopify revenue.
Read guideConnect Klaviyo (email & SMS)Connect Klaviyo so Vibel can show your flows-vs-campaigns split and email revenue in one place.
Read guideSet up your costs for true profit (COGS + operating costs)Enter product costs and your recurring bills so Vibel can show real contribution margin instead of vanity ROAS.
Read guideInstall the web tracking pixelPaste Vibel's first-party tracking snippet into your storefront to capture on-site events like sessions and conversions.
Read guideYour first sync: what to expectAfter you connect a source, Vibel syncs in the background and your surfaces fill in. Here is what happens and in what order.
Read guideWhere everything is
Dashboard & metrics
The command bar lets you tell Vibel what to do in plain language. It previews the change and waits for your approval before acting.
Read guideThe weekly report (Figures)Figures rebuilds the classic weekly/monthly figures sheet live: target vs actual ROAS, the Shopify income block, and sessions/CVR, with CSV export.
Read guideCohorts & LTVA cohort heatmap of lifetime value: darker cells mean higher LTV relative to the grid, so you can see which cohorts pay back.
Read guidePortfolio viewEvery brand you belong to on one screen: trailing-30d revenue vs the prior 30d, orders, AOV, blended ROAS, open priorities and client report links.
Read guidePin your metrics (Metrics & Pins)Pin the metrics that matter most to the top of your dashboard so you see them first every time you open Vibel.
Read guideProfit & costs
Operating costs are your real recurring bills; cost groups set a per-SKU cost once for related variants. Together they power true contribution margin.
Read guideMargin by SKU (Products calculator)See per-SKU margin, including the per-batch freight difference that a single blended cost average hides.
Read guideFree calculatorsPlanning tools separate from the live dashboard, starting with break-even ROAS and MER.
Read guideAdvertising
Per-channel metric grids plus a blended row, each metric shown with its delta vs the previous equal window.
Read guideAds waste finderFlags Performance Max search terms that are a cost sink and hands you a ready negative-keyword list.
Read guideProduct feedsTurn your Shopify catalog into channel feeds with rules and performance labels drawn from your live sales and margin.
Read guideFeed master rulesThe persisted rule groups that shape every product feed, with a demo set until you save your own.
Read guideSlide designerThe image template used to composite feed slides, with a demo template until you save your own.
Read guideEmail & retention
The flows-vs-campaigns split Klaviyo never shows in one place: flows are the machine that runs itself, campaigns are the lever you pull.
Read guideB2B finderYour stockists' shared brands point at retailers who carry the same brands but not you yet: a deterministic, affinity-scored prospect list.
Read guideCreators & drops
A drop is a time-boxed launch watched as its own unit, with live pace, per-variant split and sellout ETA. Here is how to set one up.
Read guideSharing the creator dashboard (link, custom URL, password)Share a live drop dashboard with a creator via a shareable link, a friendly custom URL and an optional password. No login required.
Read guideLimited-edition drops (unit cap & sold-out)Set a unit cap to turn a drop into a limited edition: the dashboard shows an X-left counter, a progress bar, and a sold-out celebration when it hits zero.
Read guideThe live creator dashboard (sales graph, milestones, cha-ching, hide-revenue)The creator dashboard updates live every 15 seconds with a sales graph, milestone confetti, a cash-register chime on each sale, and a per-viewer hide-revenue toggle.
Read guideCreator payouts, attribution & returnsOrders attribute to a creator by discount code or UTM; payout is commission per SKU; and returns, cancellations and test orders are excluded.
Read guideSEO & visibility
The rank-to-1 loop in one place: track keywords against Search Console history, mine questions people ask, turn gaps into briefs, push drafts and audit pages.
Read guideAI visibilityTrack the questions you want AI engines' answers to. This is the key-free setup step; live probing of whether engines mention you is gated on an LLM key.
Read guideAutomation
Watchers are the engine underneath Vibel: rules that watch your event stream and fire when something needs action. Turn them on or off in settings.
Read guideWatcher historyThe full record of every watcher firing and how it resolved, including the ones the open priority feed hides.
Read guideTasksNative tasks in Vibel: watcher 'task' actions and manual tasks land here, and the overdue watcher nags you until they are done.
Read guideWeekly digestThe week in numbers, your priorities, and one thing worth noting, as a digest.
Read guideAccount & settings
Connect and manage every data source Vibel reads. Shopify is one click; tokens are encrypted in Vault and never stored in the app.
Read guideTeam & rolesInvite people to your brand and manage their roles. Specialists are the AI personas that watch your store; Team is the human members.
Read guidePlans & billingChoose your plan and manage payment. Vibel is priced against a salary, not a dashboard; AI is metered cost-plus so it stays profitable.
Read guideNotificationsChoose where Vibel's alerts reach you by adding notification channels.
Read guideWeb trackingThe first-party storefront pixel: add a source, then paste the snippet before </head> on your theme.
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