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Everything you need to run Vibel.

Set up your store, connect your channels, get true profit, and use every feature. Short, scannable guides for the whole app.

39 guides

Getting started

What is Vibel

Vibel is the AI ops team for DTC brands: profit, ads, email, creators, inventory and SEO watched in one place, with every signal ending in an action.

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Connect your Shopify store

Connect Shopify to start the flow of orders, refunds and products into Vibel. This is the backbone connection every other feature builds on.

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Connect ad platforms (Meta, Google, TikTok)

Connect Meta, Google and TikTok so spend, ROAS and campaign performance flow into Vibel alongside your Shopify revenue.

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Connect Klaviyo (email & SMS)

Connect Klaviyo so Vibel can show your flows-vs-campaigns split and email revenue in one place.

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Set up your costs for true profit (COGS + operating costs)

Enter product costs and your recurring bills so Vibel can show real contribution margin instead of vanity ROAS.

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Install the web tracking pixel

Paste Vibel's first-party tracking snippet into your storefront to capture on-site events like sessions and conversions.

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Your first sync: what to expect

After you connect a source, Vibel syncs in the background and your surfaces fill in. Here is what happens and in what order.

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Where everything is

The Vibel app map

A tour of the left sidebar: every section of the Vibel app, one line on what it does, and where to read more.

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Dashboard & metrics

Command center

The command bar lets you tell Vibel what to do in plain language. It previews the change and waits for your approval before acting.

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The weekly report (Figures)

Figures rebuilds the classic weekly/monthly figures sheet live: target vs actual ROAS, the Shopify income block, and sessions/CVR, with CSV export.

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Cohorts & LTV

A cohort heatmap of lifetime value: darker cells mean higher LTV relative to the grid, so you can see which cohorts pay back.

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Portfolio view

Every brand you belong to on one screen: trailing-30d revenue vs the prior 30d, orders, AOV, blended ROAS, open priorities and client report links.

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Pin your metrics (Metrics & Pins)

Pin the metrics that matter most to the top of your dashboard so you see them first every time you open Vibel.

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Profit & costs

Operating costs & cost groups

Operating costs are your real recurring bills; cost groups set a per-SKU cost once for related variants. Together they power true contribution margin.

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Margin by SKU (Products calculator)

See per-SKU margin, including the per-batch freight difference that a single blended cost average hides.

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Free calculators

Planning tools separate from the live dashboard, starting with break-even ROAS and MER.

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Advertising

Ad channels

Per-channel metric grids plus a blended row, each metric shown with its delta vs the previous equal window.

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Ads waste finder

Flags Performance Max search terms that are a cost sink and hands you a ready negative-keyword list.

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Product feeds

Turn your Shopify catalog into channel feeds with rules and performance labels drawn from your live sales and margin.

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Feed master rules

The persisted rule groups that shape every product feed, with a demo set until you save your own.

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Slide designer

The image template used to composite feed slides, with a demo template until you save your own.

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Email & retention

Email & SMS (flows vs campaigns)

The flows-vs-campaigns split Klaviyo never shows in one place: flows are the machine that runs itself, campaigns are the lever you pull.

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B2B finder

Your stockists' shared brands point at retailers who carry the same brands but not you yet: a deterministic, affinity-scored prospect list.

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Creators & drops

Creating a drop

A drop is a time-boxed launch watched as its own unit, with live pace, per-variant split and sellout ETA. Here is how to set one up.

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Sharing the creator dashboard (link, custom URL, password)

Share a live drop dashboard with a creator via a shareable link, a friendly custom URL and an optional password. No login required.

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Limited-edition drops (unit cap & sold-out)

Set a unit cap to turn a drop into a limited edition: the dashboard shows an X-left counter, a progress bar, and a sold-out celebration when it hits zero.

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The live creator dashboard (sales graph, milestones, cha-ching, hide-revenue)

The creator dashboard updates live every 15 seconds with a sales graph, milestone confetti, a cash-register chime on each sale, and a per-viewer hide-revenue toggle.

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Creator payouts, attribution & returns

Orders attribute to a creator by discount code or UTM; payout is commission per SKU; and returns, cancellations and test orders are excluded.

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SEO & visibility

SEO studio

The rank-to-1 loop in one place: track keywords against Search Console history, mine questions people ask, turn gaps into briefs, push drafts and audit pages.

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AI visibility

Track the questions you want AI engines' answers to. This is the key-free setup step; live probing of whether engines mention you is gated on an LLM key.

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Automation

Watchers (the moat)

Watchers are the engine underneath Vibel: rules that watch your event stream and fire when something needs action. Turn them on or off in settings.

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Watcher history

The full record of every watcher firing and how it resolved, including the ones the open priority feed hides.

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Tasks

Native tasks in Vibel: watcher 'task' actions and manual tasks land here, and the overdue watcher nags you until they are done.

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Weekly digest

The week in numbers, your priorities, and one thing worth noting, as a digest.

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Account & settings

Connections

Connect and manage every data source Vibel reads. Shopify is one click; tokens are encrypted in Vault and never stored in the app.

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Team & roles

Invite people to your brand and manage their roles. Specialists are the AI personas that watch your store; Team is the human members.

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Plans & billing

Choose your plan and manage payment. Vibel is priced against a salary, not a dashboard; AI is metered cost-plus so it stays profitable.

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Notifications

Choose where Vibel's alerts reach you by adding notification channels.

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Web tracking

The first-party storefront pixel: add a source, then paste the snippet before </head> on your theme.

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Ready to run your store on Vibel?

Connect Shopify, your ad platforms and Klaviyo, set up your costs, and see true profit, live per SKU and per channel.

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Vibel

The AI ops team for DTC brands.

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