Everything you need to run Vibel.

Vibel is the AI ops team for DTC brands: profit, ads, email, creators, inventory and SEO watched in one place, with every signal ending in an action.

Connect Shopify to start the flow of orders, refunds and products into Vibel. This is the backbone connection every other feature builds on.

Connect Meta, Google and TikTok so spend, ROAS and campaign performance flow into Vibel alongside your Shopify revenue.

One Google sign-in connects Ads, GA4 and Search Console; pick the right property from a live list instead of hunting for an ID. Shopify is the other one-click connection almost everything else builds on.

Connect Klaviyo so Vibel can show your flows-vs-campaigns split and email revenue in one place.

Enter product costs and your recurring bills so Vibel can show real contribution margin instead of vanity ROAS.

The pixel installs through the Shopify app, in two parts: a theme embed for pageviews and a web pixel for checkout and purchase. No snippet to paste.

After you connect a source, Vibel syncs in the background and your surfaces fill in. Here is what happens and in what order.

How the Vibel pixel installs on each Shopify store, what it collects, and how to confirm it is working - in orders, not percentages.

A tour of the left sidebar: every section of the Vibel app, one line on what it does, and where to read more.

The command bar lets you tell Vibel what to do in plain language. It previews the change and waits for your approval before acting.

Figures rebuilds the classic weekly/monthly figures sheet live: target vs actual ROAS, the Shopify income block, sessions/CVR, a 'what changed and why' card, and stock-impact notes. CSV export included.

A cohort heatmap of lifetime value: darker cells mean higher LTV relative to the grid, so you can see which cohorts pay back.

Every brand you belong to on one screen: trailing-30d revenue vs the prior 30d, orders, AOV, blended ROAS, open priorities and client report links.

Cohorts & LTV also shows a true LTV ROAS: what a new customer costs vs what they are actually worth once repeat orders are counted, plus a new-vs-returning revenue split.

From Portfolio, generate a frozen performance report or a content plan for any client brand and share it with a read-only link, no login required.

Pin the metrics that matter most to the top of your dashboard so you see them first every time you open Vibel.

Coach (/coach) is a ranked action feed that aggregates every signal Vibel watches - stock risk, unprofitable channels, metric drops, high-return SKUs, and dropshipping test results - into plain-language steps ordered by urgency.

Vibel forecasts how many days of stock each SKU has left and surfaces a reorder-by date before you run out. The same signal feeds Coach and the weekly report's 'why sales moved' card.

The weekly report card that explains metric moves: which numbers shifted week over week and what likely caused each one, cross-referenced across revenue, CVR, ad spend, sessions and refund rate.

The /analytics/returns dashboard shows your last 90 days of return rate, units returned, refund amount, which SKUs get returned most, and the return reasons from Shopify.

Compare your ROAS, AOV, conversion rate, and return rate against anonymized peer stores on Vibel. Unlocks once at least 5 comparable stores are in the cohort.

Operating costs are your real recurring bills; cost groups set a per-SKU cost once for related variants. Together they power true contribution margin.

See per-SKU margin, including the per-batch freight difference that a single blended cost average hides.

Planning tools separate from the live dashboard, starting with break-even ROAS and MER.

Ad channels (/channels) shows contribution profit per channel: revenue minus product cost and platform fees, then minus ad spend. A channel is only profitable when that number is positive.

A free public tool at /breakeven-roas-calculator. Enter your selling price, supplier cost, shipping and transaction fees to instantly see the ROAS you must beat to make a profit per order.

If your Shopify prices include VAT, turn this on so contribution margin nets VAT out of revenue first. Off by default; nothing changes until you turn it on.

Per-channel metric grids plus a blended row, each metric shown with its delta vs the previous equal window.

Flags Performance Max search terms that are a cost sink and hands you a ready negative-keyword list.

Turn your Shopify catalog into channel feeds with rules and performance labels drawn from your live sales and margin.

Add badges, buttons, text and USP lists to your product photos right inside the feed editor. Everything sits in its own slot on the image so nothing ever overlaps, and what you see is exactly what Meta, Google and Pinterest receive.

The persisted rule groups that shape every product feed, with a demo set until you save your own.

The image template used to composite feed slides, with a demo template until you save your own.

Before you switch on server-side sending to Meta, Google or Pinterest: exactly what to turn off first, tool by tool, and why running both double-counts every sale.

Short answer: yes, but not as an addition. The browser pixel loses a large share of purchases to Safari, ad blockers and in-app browsers; the API recovers them - only if the two are deduplicated, and only if nothing else is already sending.

They are not supposed to match exactly - but a large gap has a small number of specific causes, and they are distinguishable. Here is how to tell which one you have.

The categories of tool, what each is actually for, and the five questions worth asking before you pick one - including the one most comparisons skip.

The flows-vs-campaigns split Klaviyo never shows in one place: flows are the machine that runs itself, campaigns are the lever you pull.

Email & SMS scores your Klaviyo account against five canonical money flows and estimates the conservative monthly revenue you're leaving on the table for each one missing.

Your stockists' shared brands point at retailers who carry the same brands but not you yet: a deterministic, affinity-scored prospect list.

A drop is a time-boxed launch watched as its own unit, with live pace, per-variant split and sellout ETA. Here is how to set one up.

Share a live drop dashboard with a creator via a shareable link, a friendly custom URL and an optional password. No login required.

Set a unit cap to turn a drop into a limited edition: the dashboard shows an X-left counter, a progress bar, and a sold-out celebration when it hits zero.

The creator dashboard updates live every 15 seconds with a sales graph, milestone confetti, a cash-register chime on each sale, and a per-viewer hide-revenue toggle.

Orders attribute to a creator by discount code or UTM; payout is commission per SKU; and returns, cancellations and test orders are excluded.

The rank-to-1 loop in one place: track keywords against Search Console history, mine questions people ask, turn gaps into briefs, push drafts and audit pages.

Every week Vibel asks ChatGPT, Claude, Gemini and Perplexity the questions your shoppers ask, and checks whether your brand gets mentioned. See your share of voice, find the questions where a competitor gets recommended instead, and fix it with an answer article.

Four pieces on the SEO studio work together as one loop: see if AI engines mention you, turn the gaps into content, check what a competitor's page has that yours doesn't, and see which orders AI assistants actually sent you.

Two sections on the SEO studio turn 'direct' and 'none' orders into an actual story: a best-guess decoder from the landing page and referrer, and the post-purchase survey's ground truth.

Watchers are the engine underneath Vibel: rules that watch your event stream and fire when something needs action. Turn them on or off in settings.

The full record of every watcher firing and how it resolved, including the ones the open priority feed hides.

Native tasks in Vibel: watcher 'task' actions and manual tasks land here, and the overdue watcher nags you until they are done.

The week in numbers, your priorities, and one thing worth noting, as a digest.

Two Monday emails: the full weekly digest and a compact ROAS-only pulse. Subscribe to either one independently from Settings > Notifications.

Connect and manage every data source Vibel reads. Shopify is one click; tokens are encrypted in Vault and never stored in the app.

Invite people to your brand and manage their roles. Specialists are the AI personas that watch your store; Team is the human members.

Choose your plan and manage payment. Vibel is priced against a salary, not a dashboard; AI is metered cost-plus so it stays profitable.

See exactly what Vibel has spent on AI this month, against a daily and monthly budget. Go over the budget and AI features quietly fall back to their non-AI behavior, nothing else breaks.

Choose where Vibel's alerts reach you by adding notification channels.

Turn on alerts, pick which categories you care about, set a minimum severity, and connect Telegram or Slack so the priority feed reaches you where you actually look.

Give your own Claude (or any MCP client) read access to this brand's live data from Settings > API, and let it propose actions you approve inside Vibel.

The first-party storefront pixel: add a source, then paste the snippet before </head> on your theme.

Set your store type to inventory or dropshipping. The choice unlocks dropshipping-only surfaces (product testing board, supplier costs) and hides features that do not apply.

The /testing board scores every SKU as SCALE, KEEP, or KILL based on real ad spend, orders, and your supplier costs versus the break-even ROAS. Dropshipping stores only.