SEO & visibility
The GEO studio: AI visibility, content plans, competitor pages & AI referrals
Four pieces on the SEO studio work together as one loop: see if AI engines mention you, turn the gaps into content, check what a competitor's page has that yours doesn't, and see which orders AI assistants actually sent you.
The four pieces, and how they connect
AI visibility: a weekly check of whether ChatGPT, Claude, Gemini and Perplexity mention your brand for the questions shoppers ask, with a missing-queries table for the ones a competitor wins instead. See the "AI visibility" guide for the full detail.
Content plan: on /seo, turn a missed query, a page-audit fix, or a competitor gap into a 3-month "Sell, Answer, Conquer" plan for one collection or product, shareable with a client.
Compare with a competitor: paste your page and a competitor's page and see the heading topics, schema, content depth and link density they have that you don't.
AI referrals: orders and revenue that came from a ChatGPT, Perplexity, Gemini or Copilot recommendation, so you can see whether the AI-visibility work is actually converting, not just showing up.
The loop in practice
AI visibility flags a missed query. You turn it into a content brief or fold it into a content plan. Push the brief as a Shopify draft and publish it. Then watch AI referrals and the prompt's trend line on /seo for the payoff, an AI engine re-crawls and re-answers on its own schedule, so this plays out over weeks, not days.
Good to know
- Each piece is useful on its own too; you do not need to touch all four every week.
- All four live on the same /seo page, alongside keyword tracking and page audits.
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