AI visibility

AI visibility is whether ChatGPT, Claude, Gemini and Perplexity mention your brand when a shopper asks a question in your category. Vibel checks this every week and shows you the answer as a share-of-voice score plus the exact questions where a competitor got named instead of you.

More shoppers now ask an AI chat assistant a question instead of typing it into Google, things like "best non-toxic play mat" or "comfiest running shoes for flat feet". If the AI never mentions your brand in its answer, you are invisible to that shopper no matter how good your Google ranking is. People sometimes call this GEO, short for generative engine optimization: the same idea as SEO, just aimed at AI answer engines instead of a search results page. AI visibility (/settings/visibility) and the AI visibility section on the SEO studio (/seo) are where Vibel does this for you.

Add the questions you want to track, called prompts, things a real shopper might ask. Vibel calls this a probe: once a week it asks each tracked prompt to every AI engine that is live (ChatGPT, Claude, Gemini and Perplexity), reads the answer, and records whether your brand was mentioned, at roughly what position, and which competitors came up instead.

How many prompts and engines you get, and how often they are checked, depends on your plan. The AI visibility page and the AI usage settings page both show your usage against that limit, so you always know where you stand.

Share of voice is the percentage of your tracked prompts where an engine mentions your brand at all. The AI visibility section on /seo shows this per engine and overall, plus how it is trending versus the previous weekly check.

The missing-queries table is the useful part: it lists every prompt where at least one engine did not mention you, which engines missed it, and who the AI recommended instead. That is your competitor's free advertising, and now you can see exactly where it is happening.

AI answer engines learn from published content. If nothing on the web clearly and directly answers a question, the engine has nothing of yours to cite, so it reaches for whoever does have a good answer published, often a competitor.

The fix is what we call the answer-article play: turn the missed question straight into a piece of content that answers it clearly. Take the exact wording from the missing-queries table, track it as a keyword on the SEO studio (/seo), generate a content brief from it, and push that brief as a draft article to your Shopify blog. Publish it, and you have a real page an AI engine can find and quote the next time it gets asked that question.

This will not flip overnight; AI engines re-crawl and re-answer on their own schedule. Keep an eye on the prompt's trend line on /seo. A rising trend after you publish means the play is working.

Add, pause or delete tracked prompts from AI visibility (/settings/visibility). Pausing keeps the history but stops using up your weekly quota on a question you no longer care about.

The competitors list on the same page tells Vibel which other brand names to watch for in an AI's answer. Add every real competitor you know by name; without them, Vibel can still tell you whether you were mentioned, but it cannot tell you who beat you to the answer.