Dashboard & metrics
What changed and why
The weekly report card that explains metric moves: which numbers shifted week over week and what likely caused each one, cross-referenced across revenue, CVR, ad spend, sessions and refund rate.
What it does
Vibel compares the current week to the prior week across eight metrics: revenue, orders, AOV, conversion rate, ad spend, ROAS, sessions and refund rate. Any move of 10% or more triggers a plain-language explanation.
The explanation is cross-referenced: if revenue fell and CVR also fell on flat traffic, the card says 'a driver was conversion rate falling from X% to Y%'. If revenue fell and ad spend also fell, it names likely linked to ad spend dropping. Causes are hedged ('likely', 'a driver was') so they read as analysis, not certainty.
Where you see it
The what-changed explanation appears in Coach (/coach) as trend-area actions for the top metric drops. A drop of 25% or more triggers a high-severity card; smaller drops are medium.
The full list of moves - both up and down - is also available in the weekly digest email that Vibel sends on Monday mornings.
Good to know
- Only moves of 10% or more are reported. Small fluctuations are filtered so the feed stays signal, not noise.
- Stock impact can be folded into revenue and orders explanations when a SKU ran out or was restocked in the window.
More in Dashboard & metrics
Run your store on Vibel.
Connect your channels, set up your costs, and see true profit live per SKU and per channel.
Get started free