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Dashboard & metrics

The weekly report (Figures)

Figures rebuilds the classic weekly/monthly figures sheet live: target vs actual ROAS, the Shopify income block, and sessions/CVR, with CSV export.

The sheet, rebuilt live

Figures (/analytics/weekly) is the Excel weekly/monthly figures sheet rebuilt as a live view. It keeps the same column story so it reads like the report you already know.

What it shows

The KPI line compares target ROAS vs actual. The Shopify income block covers gross, returns, discounts, net revenue, orders and AOV. The sessions and CVR block fills in once GA4 is connected.

Good to know

  • Day, week and month tabs each have their own view.
  • Every view exports to CSV.
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