Dashboard & metrics
The weekly report (Figures)
Figures rebuilds the classic weekly/monthly figures sheet live: target vs actual ROAS, the Shopify income block, sessions/CVR, a 'what changed and why' card, and stock-impact notes. CSV export included.
The sheet, rebuilt live
Figures (/analytics/weekly) is the Excel weekly/monthly figures sheet rebuilt as a live view. It keeps the same column story so it reads like the report you already know.
What it shows
The KPI line compares target ROAS vs actual. The Shopify income block covers gross, returns, discounts, net revenue, orders and AOV. The sessions and CVR block fills in once GA4 is connected.
A 'what changed and why' card explains significant week-over-week moves in plain language, cross-referencing revenue, CVR, ad spend, sessions and refund rate. Stock-impact notes appear here when a SKU ran out or was restocked in the window.
Good to know
- Day, week and month tabs each have their own view.
- Every view exports to CSV.
- Coach (/coach) surfaces the most urgent of these moves as ranked actions you can act on immediately.
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