Dashboard & metrics
Cohorts & LTV
A cohort heatmap of lifetime value: darker cells mean higher LTV relative to the grid, so you can see which cohorts pay back.
Reading the grid
Cohorts & LTV (/analytics/cohorts) groups customers by when they first bought and tracks how much they are worth over time. The heat tint tells the story: darker means higher LTV relative to the grid maximum.
A dot means there is no data yet for that cell.
More in Dashboard & metrics
Run your store on Vibel.
Connect your channels, set up your costs, and see true profit live per SKU and per channel.
Get started free