Creators & drops

Creating a drop

A drop is a time-boxed launch watched as its own unit, with live pace, per-variant split and sellout ETA. Here is how to set one up.

What a drop is

Drops (/drops) watch a time-boxed launch (say a 72-hour collab) as its own unit. You get live units, revenue and orders, a per-variant split, pace through the window and a sellout ETA.

Because a drop has no ad-spend economics of its own, you can exclude it from the blended dashboard numbers so it does not distort your normal reporting.

Create one

Add a drop before launch day and configure it inline.

Open Drops and use the add form to create a drop.
Pick the market and the SKUs that make up the launch.
Set the start and end of the window under Schedule.
Set commission per SKU and attribution (discount codes and UTM).
Optionally set a custom URL, a password and a unit cap.

Good to know

A live drop shows a green "live" pill with hours left; before the window it shows "upcoming"; after, "ended".
Use "exclude from main stats" to keep the drop out of blended dashboard numbers.

What the manage card shows

Each drop card shows revenue, units, orders, pace (units per hour) and sellout ETA, a progress bar through the window, and a per-SKU breakdown of units and revenue.

Sharing the creator dashboard (link, custom URL, password)

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