Email & retention
Email & SMS (flows vs campaigns)
The flows-vs-campaigns split Klaviyo never shows in one place: flows are the machine that runs itself, campaigns are the lever you pull.
Flows vs campaigns, side by side
Email & SMS (/email) shows the split Klaviyo never puts in one view. Flows are the machine that runs itself; campaigns are the lever you pull. Seeing both together tells you where your email revenue actually comes from.
The advice card
When one side is dormant, the advice card says so, so a stalled welcome flow or a month of no campaigns does not go unnoticed.
Good to know
- Connect Klaviyo in Settings > Connections to populate this view.
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