Getting started
What is Vibel
Vibel is the AI ops team for DTC brands: profit, ads, email, creators, inventory and SEO watched in one place, with every signal ending in an action.
One operating system for your whole store
Most DTC brands run their business across dozens of tabs: Shopify, Meta, Google, TikTok, Klaviyo, a 3PL portal, a returns app, a spreadsheet or two. Every tool is blind outside its own lane, so you end up being the integration layer.
Vibel is the layer underneath. It pulls a normalized stream of events from every source you connect, keeps a live picture of your business, and surfaces only what needs action, ranked by what matters most today.
What it covers
Vibel reasons on true profit, not vanity ROAS. Once you enter your costs, every number carries real per-order economics: product cost, shipping, fees, ad cost and returns.
Good to know
- Profit and margin: contribution margin per order, per SKU and per channel.
- Advertising: per-channel and per-campaign spend and ROAS, plus an ads-waste finder.
- Email and retention: your Klaviyo flows-vs-campaigns split in one view.
- Creators and drops: who actually sells, plus live launch dashboards you can share.
- Inventory and costs: operating costs, cost groups and reorder timing.
- SEO and visibility: rank tracking, content briefs and AI-visibility setup.
Detect and resolve, never just notify
Vibel is not a prettier dashboard. Reporting tells you what happened; Vibel watches your state and reacts. Every watcher ends in an action or exactly one decision, so the priority feed stays worth reading instead of becoming muted noise.
The deterministic engine decides whether something fires. AI only ranks which firings matter most, suggests new watchers and drafts the response you send.
More in Getting started
Run your store on Vibel.
Connect your channels, set up your costs, and see true profit live per SKU and per channel.
Get started free