Dashboard & metrics
Returns
The /analytics/returns dashboard shows your last 90 days of return rate, units returned, refund amount, which SKUs get returned most, and the return reasons from Shopify.
What it shows
Returns (/analytics/returns) covers the last 90 days across all markets. The three headline cards show overall return rate (units returned divided by units sold), total units returned, and total refund amount converted to your base currency.
Below the headline cards, the most returned products table ranks every SKU with at least one return by return rate, units sold, units returned, and refund amount. A return rate above 10% turns the rate red; above 5% amber.
If Shopify sends a refund reason, a second breakdown table shows the share each reason accounts for across all returns.
How Vibel calculates it
Vibel reads order.created events to count units sold per SKU and refund.created events to count units returned. Refund amounts are converted from the order currency to your store base currency using live FX rates.
Return rate is units returned divided by units sold, not revenue divided by revenue. This gives a more honest picture when your products have very different price points.
Good to know
- Return reasons come from the refund note field in Shopify. If your team does not fill in that field, the reasons section will be empty.
- Coach surfaces high-return SKUs (20% or more with at least 2 returns) as actions with a prompt to review the listing.
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