Dashboard & metrics
Benchmarks
Compare your ROAS, AOV, conversion rate, and return rate against anonymized peer stores on Vibel. Unlocks once at least 5 comparable stores are in the cohort.
What it shows
Benchmarks (/benchmarks) compares your last-90-day performance on four metrics against other stores on Vibel: ROAS, AOV, conversion rate, and return rate. Each metric shows your value, the peer median, a percentile bar, and whether you are in the top or bottom slice of the cohort.
For ROAS, AOV, and CVR, higher is better. For return rate, lower is better. The percentile score is inverted for return rate so 'top 20%' always means you are doing well.
Privacy and the cohort requirement
All peer data is aggregated and anonymized before it reaches you. Vibel strips brand IDs before any comparison is computed, and individual store data is never shown.
Benchmarks require at least 5 comparable stores in the cohort before any data appears. If your cohort is below that threshold, the page shows a 'Not enough peers yet' message and the current cohort count. The threshold exists so no single peer's data can be reverse-engineered from the comparison.
Good to know
- The peer cohort is based on stores on Vibel, not industry averages. As more brands join, your cohort grows and the comparison becomes more meaningful.
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