Account & settings
Web tracking
The first-party Vibel pixel and, on the same settings page, sending conversions back to Meta, Google and Pinterest. Installs through the Shopify app in two parts, not a snippet.
First-party storefront tracking
Web tracking (/settings/tracking) is where you confirm the Vibel pixel and, separately, turn on sending conversions back to your ad platforms. There is no snippet to paste: the pixel installs through the Shopify app itself, a theme app embed for pageviews plus a web pixel Shopify runs in its own sandbox for checkout and purchase, since a theme snippet cannot see the checkout page at all.
See the "Set up the Vibel pixel" guide under Getting started for the full two-part walkthrough, and "Sending conversions back without double-counting" for the CAPI-style server-side sending on this same page.
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