Account & settings
Web tracking
The first-party storefront pixel: add a source, then paste the snippet before </head> on your theme.
First-party storefront tracking
Web tracking (/settings/tracking) generates the snippet you paste into your storefront to capture on-site events. It sends a first-party beacon per event, and the unguessable ingest token in the snippet is the credential, so no login is needed.
Install it
Add a tracking source, then paste the snippet just before the closing </head> tag on your storefront. See the "Install the web tracking pixel" guide under Getting started for the full walkthrough.
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