GEO - Generative Engine Optimization

More shoppers now ask an AI assistant a question instead of typing it into a search box: "best non-toxic play mat", "comfiest running shoes for flat feet". GEO is making sure your brand is part of the answer when that happens.

It works differently from classic SEO. A search engine ranks a list of pages and lets the shopper choose; an AI engine reads a handful of sources and writes one answer, naming at most a few brands. If yours is not one of them, you got zero credit for that shopper's research, even if you rank first on Google for the same topic.

The lever is the same one that has always worked for SEO: clear, genuinely useful published content. AI engines cite pages that directly and clearly answer the question being asked. A vague product page rarely gets cited; a page titled with the exact question, that answers it in the first two sentences, often does.

Practically, this means picking the real questions your shoppers ask, checking regularly whether AI engines mention you for them, and publishing an answer article for the ones where you are missing.