revenue
Net Revenue
What actually landed in your account: gross revenue minus refunds and returns.
Formula
Net Revenue = Gross Revenue - Refunds - Returns
Net revenue strips out the money you gave back. A $50 sale that was refunded the next day counts as $0 in net revenue, even though it appeared in your gross.
Most reporting tools surface gross revenue by default because it is a bigger number. Net revenue is the honest figure: it reflects what your business actually kept from its sales activity.
When comparing across periods, always compare net revenue. A spike in gross revenue followed by a returns spike a few weeks later is a false positive. Net revenue catches it.
See Net Revenue live in your store.
Vibel tracks Net Revenue across every channel and surfaces it alongside contribution margin, LTV and every other metric that matters.
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