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Weekly ROAS pulse & the Monday digest

Two Monday emails: the full weekly digest and a compact ROAS-only pulse. Subscribe to either one independently from Settings > Notifications.

The Monday digest

The weekly digest email is the same recap as /digest: the week in numbers, your top priorities, and one thing worth noting, sent Monday morning. A one-click unsubscribe link sits at the bottom of every digest email; using it only opts you out of the digest, nothing else.

The weekly ROAS pulse

The pulse is a separate, much shorter Monday send: just spend, ROAS, and contribution margin per ad channel, this week vs last week. Not the whole digest, just the pulse. It goes out by email, and by Telegram or Slack too if you've connected those.

Subscribe or unsubscribe

Both subscriptions live on the same page and are independent of each other: opting out of the full digest does not affect the pulse, and vice versa.

  1. Open Settings > Notifications.
  2. Find the "Weekly ROAS pulse" section and click Subscribe.
  3. To stop, click the same button again, or use the one-click unsubscribe link at the bottom of a pulse email.

Good to know

  • Both sends go out Monday mornings on the same schedule.
  • A pulse subscriber who has also opted out of the full digest still gets the pulse; they are tracked separately.
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Weekly digest

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Watchers (the moat)Watcher historyTasksWeekly digest

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Return on Ad Spend (ROAS)Marketing Efficiency Ratio (MER)Blended vs Per-Channel
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