Free tool - dropshipping
The ROAS you must beat to make a profit per order.
Most dropshippers watch their ROAS dashboard and assume anything above 2x is fine. It is not - your break-even depends on your supplier cost, shipping, and fees. Enter your real numbers and see the exact ROAS you need before ads start contributing to profit.
Your product
Your target
All calculations are instant and private - nothing leaves your browser.
Break-even ROAS - the ROAS you must beat to profit per order
1.56x
Any ROAS above this = profit per order. Below = loss.
Max CPA (break-even)
$31.99
Most you can pay per order and break even
Product margin (before ads)
63.99%
Profit at 2.5x ROAS
$11.99
per order, after ads
Contribution before ads
$31.99
revenue left after product costs
At 2.5x ROAS you keep $11.99 per order after ads.
Know your break-even. Now track it live per product. Vibel connects to Shopify and flags any product where your real ad cost exceeds your contribution margin automatically.
Track it live on your storeWant a store-level view instead? Try the contribution margin calculator. See all free calculators.
Break-even ROAS is the minimum return on ad spend where your ad cost equals the contribution margin left after supplier cost, shipping and fees. Below it, every order loses money. Above it, every order adds profit.
Dropshipping makes this critical because you do not control product cost or shipping the same way a brand does. A product with a 20% margin needs a 5x ROAS to break even. A product at 60% margin breaks even at 1.67x. Same revenue. Completely different economics.
If you want break-even ROAS tracked automatically, per product, in real time as your ad spend changes - that is what Vibel does. Connect your Shopify store and the platform calculates this for every active product and flags when any product goes underwater.