Free tool

Does your store actually make money after ads?

Revenue is a vanity number. Enter your real costs and ad spend to see your contribution margin, the ROAS you actually need to break even, and whether you are profitable once the ads are paid for.

Monthly revenue€Monthly ad spend€COGS (product cost)%Shipping & fulfilment%Payment + platform fees%

Costs are a share of revenue. Everything is computed live, nothing is stored.

Contribution margin (after ads) - your real monthly profit

€22,00022%

Product margin (before ads)

47%

Product contribution / mo

€47,000

Blended ROAS

Break-even ROAS

2.13x

You are above break-even. You need 2.13 ROAS to break even and you are running 4.

This is a blended snapshot. Vibel tracks true contribution margin live, per SKU and per channel, and flags the ones losing money.

See it on your store

Running a promo? See what a discount really costs your margin.