Free tool
What a discount really costs you.
A 20% off promo is not 20% off your profit, it is far more. Enter your margin and discount to see the real margin hit and how many more units you have to sell just to break even on the promo.
Margin is your contribution margin before the promo. Everything is computed live.
Extra units you must sell to keep the same profit
+80%
Margin after discount
31.25%
Units to hold profit
1.8x
A 20% discount drops your margin from 45% to 31.25%. You have to sell 80% more units just to make the SAME profit.
Vibel watches every promo and SKU live and flags the ones quietly losing money after the discount.
See it on your storeWant the real number across every SKU and channel? Try the contribution margin calculator.