Vibel vs TrueProfit
TrueProfit is a focused net-profit tracker for Shopify sellers. Vibel matches the profit-tracking core and adds watchers that act, forecasting, and flat pricing with no per-order overage.
| Feature | Vibel | TrueProfit |
|---|---|---|
| Free plan | Yes - connect Shopify and Google Ads, use the dashboard and priority feed at no cost | 14-day trial on all paid tiers, no free plan |
| Contribution margin per order | Yes - true profit after COGS, shipping, fees, and ad spend, per order and per SKU | Core product: consolidates COGS, ad spend, shipping, fees, and taxes into a net-profit number |
| VAT / EU tax handling | Modeled in the margin engine's market-aware plumbing | A reviewer reported it does not track VAT collection, calling it 'useless for EU businesses' |
| Watchers that take action | Yes - every alert fires with a drafted fix or a single y/n decision | Dashboard and reporting focus; proactive action suggestions are not the core model |
| Forecasting (revenue/demand) | Yes - stockout forecast plus a watcher-driven library | Missing - no revenue or demand forecasting feature found |
| Inventory planning (reorder, POs) | Yes - draft POs, reorder points, and stock tracking | Missing - not a stated feature |
| Creative fatigue detection | Yes - frequency-up, CTR-down, CPM-up watcher signature | Missing - not a stated feature |
| AI copilot | Yes - AI copilot across the watcher engine and analytics spine | Partial - an in-app assistant called 'Compass' shipped in March 2025, then was removed in October 2025 'to focus on core functionalities,' replaced by an MCP endpoint instead of a built-in copilot |
| Post-purchase survey / HDYHAU attribution | Yes - built-in survey with response tracking | Missing - not a stated feature |
| Peer benchmarks | Yes - percentile vs peer median, privacy-scoped cohort | Partial - static blog content only, not a live in-app benchmark |
| SEO studio | Yes - keyword tracking vs live GSC rank, content briefs, PDP audit, push to Shopify draft | Not a core feature |
Vibel columns reflect first-party product capabilities. Competitor descriptions are general-level and based on publicly available information.
Reviewers on the Shopify App Store mention
A reviewer in Portugal reported being charged after the trial period despite uninstalling the app on the first day, and separately flagged that the app does not track VAT collection, calling it 'useless for EU businesses.'
A US-based reviewer described several bugs and said they were 'extremely disappointed, especially recently.'
An Australian reviewer flagged that the LTV 'customer' metric includes every record in Shopify regardless of whether that person ever made a purchase, inflating the number.
A separate Trustpilot report referenced in the wider research cited being charged quadruple after a sales spike pushed the store over its order-volume tier.
TrueProfit bills by order-volume tier with per-order overage once you exceed the cap: Basic $35/mo for 300 orders at $0.30/order overage, up through Enterprise $200/mo for 3,500 orders. Reviewers have reported being charged after uninstalling during a trial and, per a separate report, being charged quadruple after a sales spike pushed order volume over the tier. Vibel's four paid tiers are flat regardless of order count, so a good sales month never triggers a surprise bill.
Vibel - flat, no overage
TrueProfit
No per-order overage, ever: TrueProfit charges $0.30 per order once you exceed your tier's order cap. Vibel's tiers are flat regardless of order volume.
VAT-aware from the ground up: a TrueProfit reviewer in Portugal reported it doesn't track VAT collection, calling it 'useless for EU businesses.' Vibel's margin engine already carries market and FX plumbing to model this correctly.
A genuine free plan: connect Shopify and Google Ads at no cost and see the priority feed before paying anything, no 14-day clock.
Watchers that end in an action, not a dashboard: a negative-margin SKU or a break-even-crossing MER fires with a drafted fix or a single approve/deny decision.
Forecasting and inventory planning included: TrueProfit doesn't do demand forecasting or reorder/PO drafting at all. Vibel's stock and reorder watchers are part of the same platform as the profit numbers.
A copilot that's still there: TrueProfit built an in-app AI assistant and then removed it, replacing it with an MCP endpoint for external tools. Vibel's AI copilot is built into the product itself.
Yes. TrueProfit's tiers are order-volume capped with a per-order overage fee (for example $0.30/order above the Basic tier's 300-order cap), and reviewers have reported billing surprises tied to sales spikes. Vibel's tiers are flat with no per-order overage.
A reviewer from Portugal reported that TrueProfit does not track VAT collection, calling it 'useless for EU businesses.' This is a documented gap worth checking directly with TrueProfit if you sell in the EU.
It had one: 'Compass' launched in March 2025 and was removed in October 2025, replaced by an MCP endpoint for connecting external AI tools rather than a built-in copilot. Vibel's AI copilot remains part of the product.
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